Helping western business succeed in China. Helping Chinese business succeed in Australia.

About Dr Mona Chung

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About Dr Mona Chung

  • 01
    Doctor of Philosophy, Monash University
  • 02
    Graduate Certificate Higher Education, Monash University
  • 03
    Master of International Business, Deakin University
  • 04
    B International Trade, Beijing Renmin University
Dr Mona Chung is a bi-cultural business expert in doing business with Chinese. She specialises in cross-cultural negotiations. She addresses the major issues – overcomes the cultural gap between Westerners and Chinese in commerce and education.

Dr Chung specialises in strategic planning, management and marketing practice for international organisations with the understanding of the culture of Chinese market first and vice versa. In the past decade, there are more Chinese companies failed their investment activities in the Western countries such as Australia due to lack of cultural understanding in Australia. As a bi-cultural consultant she short-circuits processes and produce results that increase efficiency by between 70% and 50%.

Dr Chung is on the executive board of the Victoria branch of the Australia China Business Council. Being highly experienced in large number of industries and a frequent visitor to China, Dr Chung is a guest speaker at many public forums and author of a list of over 90 publications in cross-cultural business studies.
About Dr Mona Chung
Her first book was ‘Shanghaied: Why Foster’s Could Not Survive China’.
Her second book was ‘Doing Business Successfully in China’.
Her third book ‘Doing Business in China: Getting Ready for the Asian Century’.
Her forth book is ‘Dancing With The Dragon: Doing Business With China’.