48% of businesses fail within the first 2 years of operation in China. An astoundingly high statistic. This failure is not limited to start ups and unknown brands. Highly successful Western companies such as: Mattel, Ebay, Google, Home Depot couldn’t gain a foothold into China.
Why? The reasons are varied – but with a common underlying theme. A lack of awareness of the complexity and diversity of the Chinese market.
Cross Culture International specialises in such awareness. We can help improve your chances of success in one of the worlds largest and difficult markets.